There’s no such thing as the average customer. Learn why we should kill the persona and embrace the spectrum of human needs and motivations.

Throughout the years, anytime someone reaches me with the intention to create a website, a question always comes up: “Should I have a customized website, or should I go with a template?”. Well, what’s the big difference after all?

Without question, writing every day has brought me many great things: A better career, fulfillment, self-improvement, and most importantly, the ability to share my ideas with you, the reader. I…

The dialogue about happiness has not changed much for the past 3000 years since ancient Greek and Roman times. But people pretend that everything has changed and that more people are unhappy than…

The 2010s will be remembered as the first decade in which we, the people, paid for the pleasure of welcoming Big Brother into our lives.